Lyft

Homework Assignment

How I managed to get a foot in the door at Lyft.

Overview

About the assignment

As part of Lyft's Service Designer interview process, I was required to solve two case study assignments in a 48 hour timeframe.

Process

Case study no. 1

Epic Panda

GobbledeeGook Games has launched a new game, “Epic Panda” into the App Store. The concept is similar to the “Sweet Smash” app empire that was famous for the past several years, but instead of a completely free app, Epic Panda has multiple revenue sources:

  • Users can purchase game credits to enhance game play
  • Users can pay a monthly fee to avoid paid advertising
  • Users can earn GobbledeeGook Games a referral concession by tapping on a paid advertisement in the game

After missing their revenue goal of $100k, the team has asked you to evaluate last month’s product data, and help them guide the future of Epic Panda.

Case study no. 2

GnomeAir

GnomeAir is one of the hottest new airlines, with a commitment to be the preferred airline for trips between major cities in the US. You have just been hired to expand our “Faery-wards” loyalty program.

During your onboarding, you discovered the following information about Faery-wards:

  • On average, 5 people per flight are Faery-wards members
  • Each plane has ~200 seats, and flights are typically full
  • Surveys indicate that the shared rewards points between GnomeAir and some of our partners (where Faery-ward points and loyalty points for other companies are earned) are both the reason they signed up, and the most difficult part of their membership

Key pain points about these partnerships are two-fold:

  • Our partners’ technology sometimes fails, and rewards points either don’t get sent to GnomeAir, or aren’t received when GnomeAir sends the points over
  • GnomeAir’s customer care team doesn’t have access to our partners’ systems, and our members often go back and forth between us and our partners to resolve these issues

You are approached by a rideshare company, Raze, about a partnership. Raze operates in all major cities in the US and has asked you to propose an integration that would bring in new users and keep existing users from using top competitors of both companies.

Prepare a proposal which outlines the partnership design, the experience for GnomeAir and Raze users, and the integration between the two services.