How I managed to get a foot in the door at Lyft.
About the assignment
As part of Lyft's Service Designer interview process, I was required to solve two case study assignments in a 48 hour timeframe.
Case study no. 1
GobbledeeGook Games has launched a new game, “Epic Panda” into the App Store. The concept is similar to the “Sweet Smash” app empire that was famous for the past several years, but instead of a completely free app, Epic Panda has multiple revenue sources:
After missing their revenue goal of $100k, the team has asked you to evaluate last month’s product data, and help them guide the future of Epic Panda.
Case study no. 2
GnomeAir is one of the hottest new airlines, with a commitment to be the preferred airline for trips between major cities in the US. You have just been hired to expand our “Faery-wards” loyalty program.
During your onboarding, you discovered the following information about Faery-wards:
Key pain points about these partnerships are two-fold:
You are approached by a rideshare company, Raze, about a partnership. Raze operates in all major cities in the US and has asked you to propose an integration that would bring in new users and keep existing users from using top competitors of both companies.
Prepare a proposal which outlines the partnership design, the experience for GnomeAir and Raze users, and the integration between the two services.