How I contributed to the branding of Synchrony Financial — formerly GE Capital.
In 2014, GE's financial line of business rebranded as Synchrony Financial in preparation for an IPO. As part of the in-house creative team, I had the opportunity to work on supporting elements of the branding initiative lead by Interbrand. I contributed by creating an icon system, typography explorations, credit card designs, and promotional materials.
Successful proof of concept:
Challenges to overcome: